Peacocks and Bonmarché Open in Stratford’s Old Poundland on 19 November

Peacocks and Bonmarché will open side by side in the former Poundland on Bridge Street, Stratford-upon-Avon, at 9am on Thursday 19 November, the Stratford Herald reports. The two clothing shops take over a unit at 6–7 Bridge Street that the Herald says has been empty for almost 18 months.

Opening day offers

According to the Herald, the first 10 customers through the door at Peacocks on opening day will each get a £50 voucher to spend in the shop. Bonmarché plans a free lucky dip, goody bags and a “golden ticket” worth £30 hidden in store, along with other opening day offers. Neither chain has published the details on its own website yet, so check their social media pages before you queue.

How we got here

The two names first appeared in October, when plans for new shop signs went to Stratford-on-Avon District Council. As we reported on 17 October, the drawings showed a Bonmarché fascia about 4.7 metres wide and a Peacocks one about 7.1 metres wide, in black with white lettering, and a new shopfront replacing the left-hand doors (application 26/02048/FUL). The Town Council made no comment on the plans.

Peacocks sells budget clothing for women, men and children, and Bonmarché sells women’s fashion. The two chains are part of the same retail group and often open in shared units.

Getting there

The shops are at 6–7 Bridge Street in the town centre, in the old Poundland unit. If you’re driving in for opening day, our parking guide has every town centre car park, prices and the free options.

First reported by the Stratford Herald. Details checked on 14 November 2026 using the Stratford Herald and the district council’s planning file.

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Alex Harrington

Alex Harrington grew up in Stratford-upon-Avon and runs What's up, Stratford? as an independent guide to the town.